Your association should be profitable.
We help associations clarify their value to set the right price for financial sustainability.
We take the guesswork out of pricing.
In organizational leadership, every decision must be made with purpose and integrity. The same is true about pricing.
Associations come to us when they are tired of pulling prices out of thin air. If you are unsure where to start or overwhelmed by the details, we can help you price for financial sustainability.
Case Studies
Our Proprietary Framework
Data Analysis
We believe the best pricing decisions are based on real data, not trends or assumptions.
Value Analysis
Our in-depth insights will give you the confidence to set prices with your value and audience in mind.
Pricing Analysis
With the right data and understanding of your value, pricing for financial sustainability is possible.
What Clients Are Saying
Meet Dr. Michael Tatonetti, CPP, CAE
Pricing Consultant & Association Strategist
Dr. Michael believes when pricing is done right, it isn’t just equitable—it’s empowering. With over 20 years of association and nonprofit experience, he deeply believes in your mission and knows pricing knowledge is essential to sustainable profitability.
Pricing doesn’t have to be a struggle.
Consider this your go-to guide for pricing and value strategy. We will guide you through our proprietary framework, helping you expand your profits and mission.
Praise for the Book
Quote from the Book:
“In the world of associations, pricing isn’t about greed—it’s about financial sustainability, ensuring your ability to fulfill your mission even in challenging times.”
-Dr. Michael Tatonetti
