Interview: Intentional Pricing for Associations

Written By Dr. Michael Tatonetti, CAE, CPP

I was recently on Successful Associations Today with Mary Byers, where we discussed intentionality in pricing and value strategy. Take a listen below.

Dr. Michael Tatonetti, CAE, CPP

Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As a Strategic Consultant and Trainer, he works with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing.Dr. Michael is a proud Association Forum Forty Under 40 honoree for his dedication to the association field.

https://www.pricingforassociations.com
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