Bringing value to your event. Literally.
Founder Dr. Michael Tatonetti demystifies pricing to help you confidently communicate your value.
Struggling with pricing and value strategy?
Our training cuts through the noise to help your team see beyond the numbers. We make pricing and value practical, helping you answer common questions like:
What are the right next steps to take in determining your pricing or value?
How can you improve the value propositions used to sell your products?
What is your organization’s pricing philosophy?
Attendees will walk away with a greater understanding of how to solve pricing challenges, leading to better profits as they fulfill their mission.
Speaking Topics
Pricing and Value 101
Virtual Events
Hybrid Events
In-Person Events
Sponsorships/ Prospectus
Membership
Digital Educational Offerings
Certification
Subscriptions
Discounting/Promotions
Value Propositions
Marketing Research
Value Marketing
Value Selling
Market Testing
My Speaking Style as a Pricing Strategy Speaker
Energetic & Engaging
“His content is extremely relevant, and he’s an energetic and engaging presenter.”
-Jennie, Director of Marketing & Engagement at PIAG
Extremely Knowledgable
“Dr. Michael is extremely knowledgeable… but the real value is [his ability] to translate and organize that knowledge in a way that's compelling to the audience.”
-Michael, CEO at Gather Voices
Tangible Takeaways
“Dr. Michael knocked it out of the park with his delivery and gave tangible takeaways…you can implement right away.”
-Lisa, Big I New York, and Big I Connecticut
Get to Know Dr. Michael Tatonetti, CPP, CAE
Nonprofit Speaker & Pricing Expert
The world’s first CAE & CPP firm
Certified Association Executive and Certified Pricing Professional
Over 20 years of experience
In the nonprofit and association world
Proud Association Forum Forty Under 40 honoree
For his dedication to the association field
Sought-after nonprofit speaker
Expertise in pricing strategy, value positioning, and product management
Past Speaking Engagements
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2025 ASAE Annual Meeting & Expo, August 2025
AGC of America Annual Convention, April 2025
FSAE Membership & Marketing Summit, March 2025
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DFWAE Webinar, December 2024
Mary Byers CEO Mastermind, December 2024
PAR RevUP, November 2024
Association’s North Executive Edge, October 2024
BXNet Annual Conference, October 2024
HoneyBook Independent Business Podcast, October 2024
ASAE Associations @ Work: The Business of Associations, October 2024
Kansas City Society of Association Executives (KCSAE), October 2024
National Coalition of Black Meeting Professionals, October 2024
California Society of Association Executives Webinar, September 2024
Alliance for Continuing Education in the Health Professions, September 2024
Indiana State Bar Association, July 2024
National Association of Colleges and Employers Board Training, July 2024
NAIOP Webinar, July 2024
Association of Independent School Admission Professionals Board Training, June 2024
Association of Independent School Admission Professionals Annual Institute, June 2024
PCAAE Webinar, June 2024
Association Chat, May 2024
California Society of Association Executives Elevate Conference, May 2024
BXNet Webinar, April Y024
YPTC Webinar, April 2024
PAR Webinar, April 2024
ESSAE Triple M, March 2024
NAIOP Chapter Training, February 2024
Association of Independent School Admission Professionals Board Training, January 2024
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Focus North, December 2023
The Membership Management Report, December 2023
HoneyBook Blog, November 2023
Product Community, November 2023
Association’s North CEOSync, October 2023
MASAE, October 2023
PAR Monthly Meet-Up, October 2023
Rock Steady Boxing’s CoachCon, September 2023
ASAE Membership Monday, September 2023
ASAE Annual Conference, August 2023
Blue Sky eLearn, July 2023
FSAE Annual Conference, July 2023
Child Neurology Society, July 2023
ASAE MMC Conference, June 2023
International Society of Hotel Associations and Council of State Restaurant Associations Joint Membership & Marketing Hospitality Conference, June 2023
Empire State Society of Association Executives Annual Conference, June 2023
Mid-Atlantic Society of Association Executives Annual Conference, June 2023
Association Transformation Podcast, May 2023
The Association 4.0 Podcast, May 2023
ASAE Deep Dive Package on Revenue, May 2023
Impact Pricing Podcast, May 2023
ESSAE MMC Conference, March 2023
The Membership Management Report, March 2023
HoneyBook Blog, March 2023
ESSAE’s Association Leadership Academy, February 2023
Grype Digital, February 2023
Commercial Real Estate Development Association, January 2023
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Associations North, November 2022
Dallas-Fort Worth Association Executives, November 2022
Non-Dues-a-Palooza, September 2022
Association Societies Alliance, September 2022
The Leading Learning Podcast, August 2022
TSAE Association Leadership Magazine, July/August 2022
Florida Society of Association Executives Annual Conference, July 2022
Philippine Council of Associations and Association Executives, July 2022
American Public Health Association Affiliate Training, July 2022
Wisconsin Society of Association Executives Annual Conference, July 2022
Smithbucklin Pricing Panel, June 2022
American Society of Association Executives’ Marketing, Membership and Communications Conference, May 2022
Association Societies Alliance, May 2022
Professional Pricing Society, April 2022
Associations Now, March 2022
The Membership Management Report, March 2022
The Association Show with EventMobi, February 2022
Association’s Now, February 2022
Idea Share Roundtable, January 2022
Georgia Society of Association Executives, January 2022
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Associations Evolve: 2022 and Beyond, December 2021
National Association of Bar Executives, December 2021
The Membership Management Report, December 2021
Professional Pricing Society Conference, December 2021
National Association of Bar Executives, November 2021
I.C.E. Exchange, November 2021
Texas Society of Association Executives MMC Conference, November 2021
National Association of Bar Executives, November 2021
The Membership Management Report, November 2021
New England Society of Association Executives Digital Summit, October 2021
Professional Pricing Society Conference, October 2021
The Membership Management Report, October 2021
Non Dues-a-Palooza, September 2021
Virginia Society of Association Executive’s, September 2021
Professional Fraternity Association Annual Conference, September 2021
American Society of Association Executive’s Annual Conference, August 2021
Digital Summit: Atlanta, August 2021
National Apartment Association’s AEX Live, August 2021
Association Chat, 21 in 21 Series, August 2021
AICPA Interchange Conference, July 2021
Agilutions, July 2021
Association’s Now, July 2021
Florida Society of Association Executives Annual Conference, July 2021
Georgia Society of Association Executives, June 2021
Sidecar Global, SURGE Forward, June 2021
American Society of Association Executives’ Marketing, Membership and Communications Conference, June 2021
HoneyBook, May 2021
New York Society of Association Executives, May 2021
Professional Pricing Society Spring Virtual Conference, May 2021
Florida Society of Association Executive’s Source Magazine, April 2021
Digital Summit: Associations, April 2021
Georgia Society of Association Executives, April 2021
Association’s Now Interview, April 2021
Successful Associations Today Podcast Interview, February 2021
Association Tech Talk Podcast Interview, February 2021
I.C.E. 8 Interview, February 2021
HoneyBook, Pricing Strategy Program, February 2021
Fundraising Everywhere, January 2021
Council of Manufacturing Associations, January 2021
Community Brands Xperience, January 2021
Association’s Now Interview, January 2021
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American Association of Medical Society Executives, December 2020
Empire State Society of Association Executives, December 2020
Professional Pricing Society European Summit, December 2020
Advancea Interview, December 2020
Big I NY Local Leaders Summit, November 2020
Sengii Talks Interview, November 2020
IAEE Private Training, November 2020
New England Society of Association Executives Digital Summit, October 2020
Non Dues-a-Palooza, October 2020
Gather Voices’ Engage 2020, October 2020
Infusion Diversity, Equity and Inclusion in Pricing, October 2020
IAEE Private Training, October 2020
Georgia Society of Association Executives Article, October 2020
Meeting Planners International Private Training, September 2020
Amplify, September 2020
Georgia Society of Association Executives’ Annual Conference, August 2020
American Society of Association Executives Annual Conference, August 2020
Gather Voices Interview, August 2020
Gather Voices Interview, July 2020
Professional Pricing Society Pricing in a Crisis Summit, June 2020
Georgia Society of Association Executives & Tennessee Society of Association Executives Digital Training, June 2020
Surge Connect Summit, June 2020
Association Success Interview, May 2020
Association Success Interview, May 2020
Association Chat Interview, April 2020
Professional Pricing Society Virtual Summit, March 2020
Association Success Interview, March 2020
Association Success Interview, February 2020
Associations Now Interview, January 2020
We believe every association is unique.
It’s why we personalize every presentation to fit your needs. We can customize training specific to your audience, or you can choose from one of our signature talks. Our presentations will always put your audience first.