Pricing and Value resources for your financial sustainability. Navigate: Book | Videos | Interviews | Articles | Case Studies | Ask Dr. Michael Dr. Michael Tatonetti, CAE, CPP 7/26/24 Dr. Michael Tatonetti, CAE, CPP 7/26/24 Equity Considerations for Associations Going Global Read More Dr. Michael Tatonetti, CAE, CPP 1/26/23 Dr. Michael Tatonetti, CAE, CPP 1/26/23 In Their Words: What We Did for Our Client Read More Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21 Connect the Dots Between Your Strategic Plan and Sponsors Read More Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21 How to Quantify Organizational Membership ROI? Ask. Read More Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21 Which Is Your Strategic Pricing Objective? Read More Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21 How To Price A Sponsorship Package Read More Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21 Pricing for Associations in 2022: What To Know Read More Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21 How to Price for Members vs. Non-Members Read More Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21 Should Digital Sponsorship Cost Less Than Physical Sponsorship? Read More Dr. Michael Tatonetti, CAE, CPP 10/12/21 Dr. Michael Tatonetti, CAE, CPP 10/12/21 Our Data Sucks. What Do We Do? Read More Dr. Michael Tatonetti, CAE, CPP 10/12/21 Dr. Michael Tatonetti, CAE, CPP 10/12/21 Sponsors Have No Budget - What Do We Do? Read More Dr. Michael Tatonetti, CAE, CPP 10/12/21 Dr. Michael Tatonetti, CAE, CPP 10/12/21 How Do We Talk About Price without Talking About Price? Read More Dr. Michael Tatonetti, CAE, CPP 9/12/21 Dr. Michael Tatonetti, CAE, CPP 9/12/21 Ten Starbucks Pricing Hacks Read More Dr. Michael Tatonetti, CAE, CPP 9/12/21 Dr. Michael Tatonetti, CAE, CPP 9/12/21 The Three Categories of Value Propositions You Need Read More Rasheeda Childress 9/12/21 Rasheeda Childress 9/12/21 Create a “Pandemic-Proof” Pricing Strategy Read More Dr. Michael Tatonetti, CAE, CPP 9/12/21 Dr. Michael Tatonetti, CAE, CPP 9/12/21 How Much Time Should I Plan for a Pricing Project? Read More Rasheeda Childress 4/27/21 Rasheeda Childress 4/27/21 In Search of New Revenue Read More Rasheeda Childress 4/27/21 Rasheeda Childress 4/27/21 Advice From The Trenches On New Revenue Read More Dr. Michael Tatonetti, CAE, CPP 4/12/21 Dr. Michael Tatonetti, CAE, CPP 4/12/21 How To Negotiate Sponsorship Packages Read More Dr. Michael Tatonetti, CAE, CPP 4/12/21 Dr. Michael Tatonetti, CAE, CPP 4/12/21 Pricing Sponsorship Packages Read More Older Posts
Dr. Michael Tatonetti, CAE, CPP 7/26/24 Dr. Michael Tatonetti, CAE, CPP 7/26/24 Equity Considerations for Associations Going Global Read More
Dr. Michael Tatonetti, CAE, CPP 1/26/23 Dr. Michael Tatonetti, CAE, CPP 1/26/23 In Their Words: What We Did for Our Client Read More
Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21 Connect the Dots Between Your Strategic Plan and Sponsors Read More
Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21 How to Quantify Organizational Membership ROI? Ask. Read More
Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21 Which Is Your Strategic Pricing Objective? Read More
Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21 How To Price A Sponsorship Package Read More
Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21 Pricing for Associations in 2022: What To Know Read More
Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21 How to Price for Members vs. Non-Members Read More
Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21 Should Digital Sponsorship Cost Less Than Physical Sponsorship? Read More
Dr. Michael Tatonetti, CAE, CPP 10/12/21 Dr. Michael Tatonetti, CAE, CPP 10/12/21 Our Data Sucks. What Do We Do? Read More
Dr. Michael Tatonetti, CAE, CPP 10/12/21 Dr. Michael Tatonetti, CAE, CPP 10/12/21 Sponsors Have No Budget - What Do We Do? Read More
Dr. Michael Tatonetti, CAE, CPP 10/12/21 Dr. Michael Tatonetti, CAE, CPP 10/12/21 How Do We Talk About Price without Talking About Price? Read More
Dr. Michael Tatonetti, CAE, CPP 9/12/21 Dr. Michael Tatonetti, CAE, CPP 9/12/21 Ten Starbucks Pricing Hacks Read More
Dr. Michael Tatonetti, CAE, CPP 9/12/21 Dr. Michael Tatonetti, CAE, CPP 9/12/21 The Three Categories of Value Propositions You Need Read More
Rasheeda Childress 9/12/21 Rasheeda Childress 9/12/21 Create a “Pandemic-Proof” Pricing Strategy Read More
Dr. Michael Tatonetti, CAE, CPP 9/12/21 Dr. Michael Tatonetti, CAE, CPP 9/12/21 How Much Time Should I Plan for a Pricing Project? Read More
Rasheeda Childress 4/27/21 Rasheeda Childress 4/27/21 Advice From The Trenches On New Revenue Read More
Dr. Michael Tatonetti, CAE, CPP 4/12/21 Dr. Michael Tatonetti, CAE, CPP 4/12/21 How To Negotiate Sponsorship Packages Read More
Dr. Michael Tatonetti, CAE, CPP 4/12/21 Dr. Michael Tatonetti, CAE, CPP 4/12/21 Pricing Sponsorship Packages Read More