Resources for your financial sustainability.

Navigate: Book | Videos | Interviews | Articles | Case Studies | Ask Dr. Michael

Pricing Strategies for Associations: Ensuring Fairness and Long-Term Success

Dr. Michael Tatonetti, CAE, CPP 4/21/25 Dr. Michael Tatonetti, CAE, CPP 4/21/25

Pricing Strategies for Associations: Ensuring Fairness and Long-Term Success

Read More

Financial Sustainability for Associations: What It Really Means and How to Achieve It

Dr. Michael Tatonetti, CAE, CPP 4/21/25 Dr. Michael Tatonetti, CAE, CPP 4/21/25

Financial Sustainability for Associations: What It Really Means and How to Achieve It

Read More

Association Pricing Pitfalls: 3 Common Mistakes and How to Fix Them

Dr. Michael Tatonetti, CAE, CPP 4/21/25 Dr. Michael Tatonetti, CAE, CPP 4/21/25

Association Pricing Pitfalls: 3 Common Mistakes and How to Fix Them

Read More

2025 Association Pricing Trends: What the Data Tells Us About Strategy and Sustainability

Dr. Michael Tatonetti, CAE, CPP 4/21/25 Dr. Michael Tatonetti, CAE, CPP 4/21/25

2025 Association Pricing Trends: What the Data Tells Us About Strategy and Sustainability

Read More

The Van Westendorp Pricing Model: A Must-Know Strategy for Associations

Dr. Michael Tatonetti, CAE, CPP 2/4/25 Dr. Michael Tatonetti, CAE, CPP 2/4/25

The Van Westendorp Pricing Model: A Must-Know Strategy for Associations

Read More

Conjoint Analysis: A Game-Changer for Association Pricing and Strategy

Dr. Michael Tatonetti, CAE, CPP 2/4/25 Dr. Michael Tatonetti, CAE, CPP 2/4/25

Conjoint Analysis: A Game-Changer for Association Pricing and Strategy

Read More

The Art of Pricing: Expert Interviews for Association Strategy

Dr. Michael Tatonetti, CAE, CPP 2/4/25 Dr. Michael Tatonetti, CAE, CPP 2/4/25

The Art of Pricing: Expert Interviews for Association Strategy

Read More

Unlocking Smarter Decisions: The Art and Science of Association Strategy

Dr. Michael Tatonetti, CAE, CPP 2/4/25 Dr. Michael Tatonetti, CAE, CPP 2/4/25

Unlocking Smarter Decisions: The Art and Science of Association Strategy

Read More

Navigating Change: Best Practices for Association Pricing Success

Dr. Michael Tatonetti, CAE, CPP 2/4/25 Dr. Michael Tatonetti, CAE, CPP 2/4/25

Navigating Change: Best Practices for Association Pricing Success

Read More

Winning Support: Strategies to Gain Organizational Buy-In for Associations

Dr. Michael Tatonetti, CAE, CPP 2/4/25 Dr. Michael Tatonetti, CAE, CPP 2/4/25

Winning Support: Strategies to Gain Organizational Buy-In for Associations

Read More

Effective Pricing Governance: A Strategic Guide for Associations

Dr. Michael Tatonetti, CAE, CPP 2/4/25 Dr. Michael Tatonetti, CAE, CPP 2/4/25

Effective Pricing Governance: A Strategic Guide for Associations

Read More

Association Pricing Made Easy: A Step-by-Step Guide for New Products

Dr. Michael Tatonetti, CAE, CPP 2/4/25 Dr. Michael Tatonetti, CAE, CPP 2/4/25

Association Pricing Made Easy: A Step-by-Step Guide for New Products

Read More

Pricing Analysis 101: Fine-Tuning Your Current Offerings

Dr. Michael Tatonetti, CAE, CPP 2/4/25 Dr. Michael Tatonetti, CAE, CPP 2/4/25

Pricing Analysis 101: Fine-Tuning Your Current Offerings

Read More

Value-Driven Pricing: Metrics and KPIs for Association Success

Dr. Michael Tatonetti, CAE, CPP 2/4/25 Dr. Michael Tatonetti, CAE, CPP 2/4/25

Value-Driven Pricing: Metrics and KPIs for Association Success

Read More

Equity Meets Strategy: Global Insights for Pricing Associations

Dr. Michael Tatonetti, CAE, CPP 2/4/25 Dr. Michael Tatonetti, CAE, CPP 2/4/25

Equity Meets Strategy: Global Insights for Pricing Associations

Read More

Pricing Policies Demystified: A Guide for Associations

Dr. Michael Tatonetti, CAE, CPP 2/3/25 Dr. Michael Tatonetti, CAE, CPP 2/3/25

Pricing Policies Demystified: A Guide for Associations

Read More

Equity Considerations for Associations Going Global

Dr. Michael Tatonetti, CAE, CPP 7/26/24 Dr. Michael Tatonetti, CAE, CPP 7/26/24

Equity Considerations for Associations Going Global

Read More

In Their Words: What We Did for Our Client

Dr. Michael Tatonetti, CAE, CPP 1/26/23 Dr. Michael Tatonetti, CAE, CPP 1/26/23

In Their Words: What We Did for Our Client

Read More

Connect the Dots Between Your Strategic Plan and Sponsors

Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21

Connect the Dots Between Your Strategic Plan and Sponsors

Read More

How to Quantify Organizational Membership ROI? Ask.

Dr. Michael Tatonetti, CAE, CPP 10/26/21 Dr. Michael Tatonetti, CAE, CPP 10/26/21

How to Quantify Organizational Membership ROI? Ask.

Read More