Together, we win.
We’ll guide you through our proprietary framework to correctly price the value you deliver.
You’ll fulfill your mission with financial sustainability.
Past Consulting Clients:
Are you stuck in making a pricing decision?
Has it been over a year since you updated your prices and value propositions?
Is your team struggling to clearly state your value propositions?
Are you tired of pulling prices out of thin air, guessing, or worse yet, not updating your prices at all?
If you’re nodding your head yes - you’re in the right place.
We partner with associations to increase revenue by 10-20% or higher while you fulfill your mission to the audience you serve.
Our clients no longer struggle with value and pricing.
We partner with organizations to uncover the value you offer your audience, conduct market research to discover expanded opportunities, and attach the right price to the value your organization provides.
The best part? At the completion of each pricing project, each client receives their own Pricing and Value Roadmap to include next steps for your pricing and value in the next year and beyond. We eradicate your confusion around pricing and value.
Meet Your Guide
DR. MICHAEL TATONETTI, CAE, CPP
Founder, Pricing for Associations
Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As a Strategic Consultant and Trainer, he works with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. He is also the Vice President of Professional Pricing Society, overseeing strategy for education, marketing, membership, and sponsorship. Dr. Michael is a proud Association Forum Forty Under 40 honoree for his dedication to the association field.
We Love Serving Diverse Organizations
Past Clients Include:
United States Navy Memorial
Professional Pricing Society
American Water Resources Association
Northern Virginia Chamber of Commerce
Big I New York
Meeting Planners International
Independent Agents Association Executives
Will you be the next organization to join our client family?
What Our Clients Say:
“Dr. Michael was absolutely essential to helping our non-profit develop and execute several first-of-their-kind virtual offers through the COVID-19 closure. The offers were exceptionally well received. We would never have been able to do this without Dr. Michael's generous time, patience and expertise.“
— Captain Frank Michael, Executive Vice President, United States Navy Memorial
“Dr. Michael helped our association pivot from a large in-person conference to virtual by providing his [marketing and pricing] expertise and the current trends in the association landscape. We will continue to work with him in the future. You will be in very good hands!“
— Dresden Farrand, CAE, CEO, American Water Resources Association
“Dr. Michael served Ignite the Family as the marketing and pricing consultant over our conference sales, sponsors, and digital membership. He exceeded our project goals while establishing strong systems for us to move forward. Dr. Michael is a high capacity leader with a desire for excellence.“
— Suzanne Phillips, Co-Founder, Ignite the Family
How to Begin:
Step 1
Complete our contact form and we’ll be in touch within 24 hours to book a free call with your team to discuss your pricing needs.
Step 2
On our call, we’ll confirm how we can best partner. If it’s a fit, we’ll send a contract and retainer invoice to begin your project.
Step 3
We’ll work together to lead the way in your value and pricing journey. You’ll be equipped to serve your audience with the best value possible.
We Guide Organizations Just Like Yours
We’ve met several association, chamber, and membership organization leaders who struggle with pricing and value. Determining pricing and value strategy can be difficult for even Fortune 500 companies - we know, we’ve seen it first-hand internally. Many organizations are slowly cracking the code around pricing, value propositions, and linking this to your products and services, but unless you have a conglomerate of marketing and pricing professionals on your team, you may not know how to move forward toward more financial sustainability.
We know your organization wants to genuinely deliver the most valuable products and services you have to offer while properly pricing for financial sustainability. In order to do this, you need a Pricing and Value Roadmap.
Here’s the problem. You don’t quite know where to begin. You need a trusted guide with proven results to lead your organization forward in pricing and value.
We believe every organization should eradicate uncertainty around pricing and value.
You must serve your audience with value.
You must remain true to your mission and vision.
You must properly price this work for financial sustainability.
This is where we help you.
We’ve used our proven framework and expertise to work with hundreds of mission-driven organizations, just like yours, to expand growth and increase profitability within their tribe.
Here’s how it works:
Schedule a call with us to discuss your pricing and value project goals.
We’ll partner together to uncover the strategies around pricing the value you offer to your audience - members and sponsors alike.
You’ll serve your audience with an ongoing continuity plan to increase valuable offerings and sustain consistent growth.
This is the best part: we don’t leave you alone once we finish our work together. If you need anything after our initial project, we offer consulting sessions for ongoing maintenance of your pricing.
Schedule a call so you can stop the confusion and lack of perceived value with your audience and start meeting your organization’s goals.
Let’s Talk Investment.
How much of your missed revenue may be going down the drain with members and sponsors?
How much of your audience is missing the full value you offer?
Can your team communicate your organization’s value?
Are you leaving money on the table due to a lack of pricing strategy?
Virtual Strategy Call
$500
Are you stuck and need immediate strategic direction? We’ll spend 1 hour with your leadership team to answer immediate pricing and value questions you have.
Before we meet, you’ll complete an intake questionnaire so that we have a purposeful agenda for our time together.
After we meet, you’ll receive an audio recording and transcription of our call to refer to and share with your team - no note-taking or memorization required!
Full-Day Intensive
$5,000
Do you need a more in-depth strategic plan? We will spend 6-8 hours with your team crafting your pathway forward with a strategic pricing and marketing plan.
Before we meet, you’ll complete an intake questionnaire. We’ll discuss your answers on a 30-minute onboarding call with you to ensure we have a purposeful agenda for our time together.
After we meet, you’ll have 7 days of access to us for ongoing support and questions so you can breathe as you implement your plan!
Custom Pricing Project
Pricing Varies
Are you reimagining the value and price for a specific offer? We will spend between 6 and 12 weeks conducting internal data analysis, external market research, and market testing refreshed packaging and pricing for the value you provide.
Each project is custom designed and will receive a proposal after our free call to ensure we’ve captured the best next steps for your organization.
After we meet, you’ll have 30 days of access to us for ongoing support and questions.
Regardless of what investment you choose to make, it all starts with a free call. We will discuss your pricing and value needs over a virtual coffee. Let us make monetization easier for your organization.