Data Analysis for Certification Programs

Written By Dr. Michael Tatonetti, CAE, CPP

The following is an excerpt from our book, Pricing for Associations, available now on Amazon.

Certification programs are essential for many associations, showcasing expertise and enhancing members' careers. Here are some examples of data to look at and questions to ask for certification programs:

1. Candidate Feedback:

    • How do candidates rate the overall certification experience?

    • What specific feedback or suggestions do they provide for improvement?

    • Are there recurring issues or concerns?

2. Exam Security:

    • How secure are the certification exams, and are there any reported breaches?

    • What measures are in place to prevent cheating?

3. Certification ROI:

    • Do certified members experience career advancement or salary increases?

    • What percentage of certified individuals secure jobs related to their certification?

    • Can you quantify the return on investment (ROI) for certification?

4. Certification Program Growth:

    • How has the number of certified members grown over time?

    • Are there strategies in place to promote certification to a wider audience?

5. Market Comparison:

    • How does your certification program compare to similar offerings in the industry?

    • What unique value does your certification provide?

6. Certification Renewal:

    • What percentage of certified individuals renew their certifications?

    • What are the common reasons for non-renewal, and how can they be addressed?

7. Resource Utilization:

    • How efficiently are resources allocated for certification program administration?

Analyzing data for certification programs can help you understand candidate demographics, assess program effectiveness, and identify areas for improvement to ensure that your certification remains a valuable asset for your association and its members.

Dr. Michael Tatonetti, CAE, CPP

Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As a Strategic Consultant and Trainer, he works with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing.Dr. Michael is a proud Association Forum Forty Under 40 honoree for his dedication to the association field.

https://www.pricingforassociations.com
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