Pricing and Value resources for your financial sustainability. Navigate: Book | Videos | Interviews | Articles | Case Studies | Ask Dr. Michael Dr. Michael Tatonetti, CAE, CPP 3/17/21 Dr. Michael Tatonetti, CAE, CPP 3/17/21 Interview: Intentional Pricing for Associations Read More Dr. Michael Tatonetti, CAE, CPP 1/15/21 Dr. Michael Tatonetti, CAE, CPP 1/15/21 Value Quantification Read More Rasheeda Childress 1/7/21 Rasheeda Childress 1/7/21 After a Year of Free, How to Reset Your Pricing for 2021 Read More Dr. Michael Tatonetti, CAE, CPP 11/30/20 Dr. Michael Tatonetti, CAE, CPP 11/30/20 Interview: Sengii Talks Read More Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Revenue and Pricing Strategies for Virtual Events Read More Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Pricing Case Study: Pricing Promotions Gone Wrong Read More Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Terrified to Raise Prices Read More Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Use Price Anchoring to Price Your Virtual Event! Read More Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Let’s Talk Discounting Read More Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Here’s a Big Idea: Innovation Can be Small Read More Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Sponsorship and Pricing Methods for Virtual Events Read More Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 How to Price a Virtual Event Read More Rasheeda Childress 11/9/20 Rasheeda Childress 11/9/20 New Money: Price Check Read More Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 How Do You Price a Virtual Event? Read More Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Value: Case Study Read More Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Advancea 6 Degrees of Associations Read More Newer Posts
Dr. Michael Tatonetti, CAE, CPP 3/17/21 Dr. Michael Tatonetti, CAE, CPP 3/17/21 Interview: Intentional Pricing for Associations Read More
Dr. Michael Tatonetti, CAE, CPP 1/15/21 Dr. Michael Tatonetti, CAE, CPP 1/15/21 Value Quantification Read More
Rasheeda Childress 1/7/21 Rasheeda Childress 1/7/21 After a Year of Free, How to Reset Your Pricing for 2021 Read More
Dr. Michael Tatonetti, CAE, CPP 11/30/20 Dr. Michael Tatonetti, CAE, CPP 11/30/20 Interview: Sengii Talks Read More
Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Revenue and Pricing Strategies for Virtual Events Read More
Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Pricing Case Study: Pricing Promotions Gone Wrong Read More
Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Terrified to Raise Prices Read More
Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Use Price Anchoring to Price Your Virtual Event! Read More
Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Let’s Talk Discounting Read More
Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Here’s a Big Idea: Innovation Can be Small Read More
Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Sponsorship and Pricing Methods for Virtual Events Read More
Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 How to Price a Virtual Event Read More
Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 How Do You Price a Virtual Event? Read More
Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Value: Case Study Read More
Dr. Michael Tatonetti, CAE, CPP 11/9/20 Dr. Michael Tatonetti, CAE, CPP 11/9/20 Advancea 6 Degrees of Associations Read More